JT Waresak

Business is naturally competitive. Organizations make their case for commanding larger share of limited constituent time, mind space, and of course, financial support. Nowhere is this more apparent than in the media – usually.

This weekend I had the pleasure of attending the National Religious Broadcasters (NRB) annual convention in Nashville, Tennessee. There, I witnessed hundreds of men and women, representing some of the country’s largest radio, television, and online media professionals set aside their own agendas to stand together in a united mission: reaching the world with the Good News of Jesus Christ. As different media personalities, network executives, and strategic experts of all types lifted the hood of their engines and discussed what made their own vehicles go fast, the decided absence of ego and personal advancement was inspiring – uplifting even. With the open exchange of experience and support all boats will rise with the tide.

What then does this have to do with the Fatherhood Challenge, you might ask?

I would submit that the keys to developing loyal, passionate, and engaged audiences are not dissimilar to what is required to create and maintain lasting relationships in the home, with our children.

  • • We must know our audience.
  • • We must work hard to capture attention.
  • • We must be interactive.
  • • We must be credible, provide actionable advice, and entertain.
  • • We must track performance and adjust our strategies to fuel growth.
  • • And, we must demonstrate that we care even more than we know.


To all the moms and dads out there, as producers and 24/7 performers on the set of family life - you know the stakes are at an all-time high. We risk more than low ratings or languishing economically. Popular or not, this program simply must not be cancelled. The show must go on.

You can do it. You’re a rock star.

Fatherhood Challenge: Rise to the challenge.

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