Every third week of January since 1983, a person and cause have been honored. In 1983, President Reagan signed the Martin Luther King Act, which set aside the third Monday of January to honor the civil rights leader. The following year, Reagan declared the third Sunday of January as National Sanctity of Human Life Day to recognize the humanity and personhood of the unborn child.

The Heritage Foundation, a major conservative think tank in Washington, D.C., is rolling out a set of public policy ideas aimed at encouraging marriage and childbirth, both of which are in serious decline. The agenda is expansive, ranging from larger tax credits for children to taking on the cultural malaise that discourages marriage and childbirth.